Bruce Treidel began Bethel Music Center in 1984 with the mission of enhancing and providing services to teachers and students. The shop is run by Bruce and his wife Dana, and it offers music sales, repair, and instruction by experienced, professional teachers. Brands include Fender, Yamaha, Ludwig, Meisel, Becker, and more. An extensive library of sheet music is available. The shop has five music instruction rooms and offers rentals to local schools and students.