So you’ve created an amazing blog post, some of the best content to hit your website yet, hit the publish button, and then waited for the traffic to start pouring in to see your brilliant creation.
Unfortunately, all you heard were crickets. Of course your best friend visited the site and said it was AMAZING. She’s your #1 fan :) But she’s also the ONLY fan…
Because you’re missing a critical piece of the blogging puzzle.
It doesn’t matter how great your content is. Without actively promoting your content, systematically, your blog is STILL going to be in nowheresville. Actually I take that back. Your work must be inspiring and must create great value otherwise even if it is promoted no one will read it. So the number 1 step is to of course create GREAT value. That being said….
* Content is only king if someone other than your mother can see it. *
And so, the formula of spending 80% of your day writing and 20% sharing and promoting must be given the big flip: It’s that same 80/20 rule turned on it’s head: You need to be spending 20% of your time creating great content and 80% of your time promoting it.
I can hear the whiners now…. “But Suzen, it took me 2 entire days to create that blog post/write that article/create that video/create that sales page. I don’t have time to now go out and spend hours promoting it.”
If that’s the case, forgive my tough love: you probably don’t have time to build a successful online business and this article probably isn’t for you.
Or: you need an intern or a VA. See below.
But… if you want to multiply the visitors to your next blog post which means multiplying visitors to your website, which means…well you know what it means, then you’ll want to save yourself some time and follow these steps (which I wish someone would have shared with me when I first started blogging…it would have saved me 2 full years of trial and error) : Read more