Weeding the 'Jobbers' Out of Farmers Markets

Think you're buying from a real farmer? Cheating is a problem, and Fairfield County pays the price.


All over Fairfield County, farmers agree that farmer's market "jobbers," or re-sellers, have long profited when consumers assume the vendors are all indeed farmers.  Some, like Bethel's John Holbrook of Holbrook's Farm, think buying from other farmers doesn't have to be a bad thing.  

But in Greenwich, there were screaming disputes at the farmers market. The real farmers were angry. The jobbers were defiant. Even the tax-paying local merchants felt they were being undercut.

The problem is a national one and nothing new. But, in lower Fairfield County, where consumers might pay a premium to support a local farmer, the temptation is obvious. Longtime volunteer market director at Greenwich's farmers market, Jim Carr, says, "There are 100 cars at any given time and the turnover is rapid. There's a huge number of people… when you have a crowd, you have a huge opportunity."

What is a Jobber?
"To me, a jobber is a farmer who is buying and selling produce that is not his own and claims it is," said Patti Popp of Sport Hill Farm in Easton. "The jobbers are ruining it for the real farmers. It just needs to stop."

In Greenwich, Carr reviews vendor applicatons. "The rule is if you don’t produce it on your farm, you don’t sell it," though, he said it wasn't always this way. "When we cracked down, they threatened to sue...saying 'You’re cutting off my livelihood.'"

Still, lucrative farmers markets in lower Fairfield County entice new vendors. "Last year 53 applied and only 3 were farmers," said Carr. "We are one of the only markets that are a producer-only."

Farmers Market, Street Fair or Flea Market?
"Because people have exploited loopholes, we don’t allow a baker, a caterer, or anyone who does prepared foods, gives yoga lessons, sell cookbooks," said Carr. "We are flooded with applications that have nothing to do with farming. We don't want a street fair. We don't want a flea market.”

The loopholes to which Carr refers spring from CT Dept. of Agriculture exemptions to farmers to sell other farmer's produce when they cannot otherwise meet consumer demand.

"It's a gray area of the law," said Stacia Monahan who runs Stone Gardens Farm in Shelton with her husband. Explaining that the exemptions are tied into the WIC (food stamp program), she said, "They are basically taking advantage of the WIC system."

Unforeseen Consequences
Monahan relays a story of her frustration as a farmer. "Six years ago, if we couldn't sell the tomatoes at the going rate, intead of letting them rot in the field, we'd go to a wholesaler in Waterbury. We'd get $4.00 a box. That box was sold to a Trumbull farmer...for $15 or $20. The guy from Trumbull would come to the same farmers market, set up next to us, and sell our box of tomatoes for $60 a box."

"How'd I know those were my tomatoes?" Monahan exclaimed. "I recognized our cardboard boxes. Once those tomatoes left my hands, there's no ties back to the farmer."

Kathy Augustin of in Greenwich is dismissive of farmers markets altogether. "Oh yeah, they say, 'This will take the hot sun,"' she said, mimicking a jobber talking about his plants. "You're selling something without the proper knowledge. Farmers markets were supposed to be what each farm grew... Now they're selling other people's produce and they don't have the slightest idea what they're selling."

Up in Bethel at Holbrook Farm, John Holbrook agreed that jobbers are a problem, but, gesturing to his shelves lined with jars of honey, and dairy products in a refrigerated cabinet, explained the difference. "They're all made locally. They're all labelled. That's not the same as a jobber. I know all these farmers. It's nice for real farmers to support each other."

Farming As a Lost Art
Monahan says the consequences of jobbers goes beyond their unfair financial advantage. "The person selling another farmer's produce at the market can't tell you anything about how that produce was grown, whether it's organic, whether there were pesticides or IPM" (Integrated Pest management).

"They're not teaching the next generation how to grow food. They're only teaching the next generation how to resell," said Monahan. "Farming is a lost art."

"There is one farm that does farmers markets and they hire summer interns... They meet the owners in a commuter parking lot and then the owner pulls up with a truck loaded with vegetables. You're not getting anything different than if you go to Whole Foods," said Monahan.

"I know of a farm in Trumbull who has hired a high school girl whose job was to peel stickers off the tomatoes so that they can sell them at farm markets. They even load up a truck at Restaurant Depot or Hartford Regional Market, or even Hunt's Point in New York."

How Can you Spot a Jobber? Why is it Important to Support Real Farmers?
Many farms host open houses. Visit one. Get to know the farmers. You can also quiz the vendors at the farmer's market. Ask them their growing methods. If they have nothing to hide, they'll be delighted to answer.

"Connecticut supplies only 15% of its food, 85% comes from out of state. It’s very scary for food needs to be dependent on a 3,000 mile lifeline to California,” said Carr in Greenwich. "The reason our farmers market are allowed to use town property is to support Connecticut agriculture."



Peter Samardak August 18, 2012 at 10:29 PM
When I was a lot younger and lived in the Buffal0, NY area, I used to work at the Broadway market in downtown Buffalo for the farmers there, unloading trucks. The resellers were always called "Hucksters" and were identified by the real farmers. Word spread very quickly about who was who and the "Hucksters" were shunned by the buying public.
Diane Ryan August 19, 2012 at 12:07 AM
There is a distinct difference in the taste between produce grown locally in season and produce that is trucked in with stickers on it from other states or countries. If those stickers are taken off and people are made to think they are buying "local" produce at any farmer's market, that is so unethical. If anyone has ever grown their own cucumbers, beans, tomatoes, etc., they know it tastes way better than store bought that is trucked in from other states or countries and has to be picked a long time before they are ripe. If it is feigned as being locally grown, it doesn't taste as good which is one dead give away. Organic produce has to be certified and since they have no inorganic pesticides on them and no inorganic fertilizers are used in their growing, it is healthier. It would be a crime for people to think they are getting locally grown produce or locally grown organic produce when it is not. It should be labeled clearly as such when sold at a farmer's market just as it is in a supermarket. Honestly is always the best policy so the consumer can decide what they want to buy and know how it was grown and from where it comes. Maybe farmer's markets should be opened up to the home gardener selling produce as well if there is more demand than what local farmers can provide.


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