Business & Tech

Sal'z Serves Up a Second Location in Bethel

Starting today at 11 a.m., Bethelites can grab a slice of Sal'z Pizza at its new location, downtown in the Dolan Plaza.

After more than 30 years at a  in Danbury, Sal's Pizza, or Sal'z as it will be known in Bethel, will open a second location today in the Dolan Plaza.

"We choose the 'z' to keep us separate; it’s something that’s a little more recognizable and catches the eye," Manager Adam Ross said. "There are also several other 'Sal’s Pizzas" across the country...If we were to become a larger franchise, we’d like to stay apart."

Both locations will continue to be owned by Sal Sproveiro who said he success comes from creating "authentic Italian, New York style thin-crust pizza."

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"[Opening this second location] is something new for me too and it's kind of revived me," Sproveiro said. "It's a challenge for me again."

Bethel's Sal'z will offer nearly everything the original Sal's does. Along with pizza, the restaurant will offer a full menu of Italian appetizers, grinders, pasta dishes, dinners, salads, desserts and more.

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Sal'z Pizza will also have free delivery on every order to Bethel and parts of Danbury, Redding and Newtown.

Though the next several weeks will be Sal'z soft launch, the restaurant will have its official grand opening in mid to late July that will include a day of free slices and fun. 

"We just hope everyone will stop by and try our food," Sproveiro said. 

Ross said he hopes the restaurant's prime location in downtown Bethel will allow for several new customers and walk-ins, who will enjoy what Sal'z has to offer.

"We've all been in customer service for a long time, so anyone coming in will have a wonderful experience," Ross said. "I'm looking to connect with our customers."

Sal'z Pizza is located in the Dolan Plaza at 211 Greenwood Ave. in Bethel. It will be open everyday from 11 a.m- 10 p.m., except Friday and Saturday when it will remain open until midnight.

To see a complete menu and to get updates about Sal'z Pizza, visit salzpizza.com or the restaurant's Facebook page. For more information, e-mail salzpizza@gmail.com or call 203-744-SALZ (7259).


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